All-Clad

Metalcrafters

Background

All-Clad Metalcrafters LLC. is a U.S. manufacturer of premium cookware products.

Problem

The current brand identity for All-Clad Metalcrafters (in particular their current logo) seems outdated and doesn’t successfully convey the performance of the brand’s products.

Design Objective

My approach for this rebrand was to elevate the feel of the current branding and better express the high-performance and premium quality of their products. The tight geometry of the new monogram logomark speaks to the precision and craftsmanship of All-Clad’s manufacturing process. The flowing vector accents were inspired by molten metal.